| Primary Responsibilities
• Assists GM and Global Marketing Managers in the development of business
plans
• Collection/analysis of market research information to better understand
core markets, identify growth market segments and new product opportunities
• In depth understanding of competitive landscape and product value in
order to provide appropriate pricing strategies
• Responsible for product line management in assigned market segments
• Interface with other functional departments and customer base to gather
critical information used in setting strategic direction
Major Responsibilities
• Development of data to set marketing/business plans
• Develop and grow relationships with key customers, co-suppliers and
OEM’s; interview customers and key influencers in industry
• Analyze new market segment opportunities
• Track technology, market segment and customer profitability
• Management of product positioning and market promotion including advertisement,
tradeshows, literature, etc.
• New product development project team member on development projects
in market segment. Provide customer needs analysis, marketing guidance
and perspective to Research
• Assist Commercial Manager, Account Managers, and Marketing Managers
in turning market strategies/business plans into selling projects
Education & Experience Requirements
• Undergraduate technical or marketing degree
• MBA in marketing preferred
• Previous market research experience preferred
Required Skills
• Marketing and market research expertise
• Strategic focus
• Customer Orientation
• Business Acumen
• Bias for Action
• Interpersonal effectiveness
Also involved with:
• Annual business plan development
• Analysis and communication of market trends
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