|
Essential Functions (Responsibilities):
- Develop and execute stategic marketing plans for Pre-Clinical Imaging
(PCI) business;
- Gain clear understanding of pre-clinical imaging market trends and
customer needs;
- Establish process and metrics for marketing activities to ensure effectiveness
of marketing activities;
- Develop multi-media (print, web, brochure, email, white-paper, etc)
sales collaterals to support lead generation and advance prospects to
sales;
- Develop and implement customer education strategy to drive mind share;
- Develop and implement tiered product training program for dedicated
PCI sales team and for lead generation from other sales teams;
- Support distribution channels including academic accounts, executive
accounts, sales specialists;
- Lead downstream marketing activities, including identification of
market trends, defining customer needs, translating needs to requirements,
and identifying key features for new products;
Qualifications/Requirements:
- BS/BA degree;
- Minimum 3 years marketing experience with proven record of success;
- Strong working knowledge of biomedical research, drug-discovery process,
imaging applications and imaging physics;
- Strong interpersonal communication skills
- Demonstrated people leadership skills and the ability to work across
boundaries
- Global mindset and demonstration of global team work
- Equally adept at effectively communicate with physicians, scientists,
and pharmaceutical executives
- Ability to adapt to rapidly changing priorities, and sustain a high
level of energy and concentration in a fast-paced, results-oriented
environment.
- Ability to balance tactical work with strategic thinking;
Desired:
- Master of Science in Molecular Biology, Biochemistry, Biology or Imaging
physics is preferred.
- Hands-on expertise with imaging products and/or similar competitor
products
- Experience with conducting small animal imaging studies and associated
techniques.
- Capital equipment selling experience to: research laboratories, medical,
biotech, or pharmaceutical industries;
- Technical selling skills
General:
The Pre-Clinical Imaging business of Bio-sciences is seeking a Downstream
Marketing Manager to be located in Milwaukee, WI. The role encompasses
both strategic and tactical elements The primary responsibility of this
position is to develop and implement an integrated global marketing plan
which drives growth for the PCI business.
|
